
Windham Brannon
ADDICTIVE LEADERSHIP

Despite successfully serving homeowners since 2008 and installing Entrepreneurial Operating System (EOS) to keep success on track, the leaders at Redeemers Group still found themselves saying 'yes' to things that derailed their trajectory. They struggled with wasted time on low-value tasks, poor performance from team members, unrealistic expectations from customers, workplace distractions, and culture-killing chatter.
Redeemers Group plugged Addictive Leadership’s 6-Step Process into their existing EOS model to serve as the "missing link." This framework empowered the team to say 'No' to the right things and unlock hidden potential by implementing Addictive Leadership's three core principles: - Rigorous Authenticity: Employees were aligned with leadership and empowered to decline unnecessary client requests. - Surrender the Outcome: The team became ready and capable of handling pushback to focus on success-only initiatives. - Do 'Uncomfortable Work': The team pushed through tough customer responses to protect their time and revenue.
In just six months, the 12-person team utilized these principles to achieve the following: - Saved $1.3 Million in costs and productivity. - Reclaimed 1,815 hours for the team. - Removed 12 people from unnecessary weekly meetings. - Saved 20 hours and $2,000 immediately by navigating tough customer interactions. - Achieved greater alignment among all levels of leadership.
“Initially, I was afraid to Say 'No.' But Addictive Leadership gave me the framework I needed to find the words and feel empowered. Now, I'm saving time by Saying 'No' to unreasonable customer requests and I'm saving my boss time, too.”
Britney Russell, Service Manager